This word has distinct meanings in other fields: see denotation (semiotics). For the opposite of Denotation see Connotation.

• In logic, linguistics and semiotics, the denotation of a word or phrase is a part of its meaning; however, the part referred to varies by context:
  • In grammar and literary theory, the literal meaning or "dictionary definition" of a term, devoid of emotion, attitude, and color.
  • In semiotics, the surface or literal meaning of a signifier.
  • In logic, formal semantics and parts of linguistics, the extension of a term.
• In Computer science, denotational semantics is contrasted with operational semantics.
• In media-studies terminology, denotation is an example of the first level of analysis: what the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor. Here it is usually coupled with connotation which is the second level of analysis, being what the denotation represents.

In logic and formal semantics, denotation always attracts the extension meaning of the intension / extension pair, but the other element genuinely varies. See intension for some more discussion.

Denotation is often associated with symbolism, as the denotation of a particular media text often represents something further; a hidden meaning (or an Enigma Code) is often encoded into a media text (such as the images below).

In order to understand the difference between denotation and connotation in the media studies and semiotics uses it may be helpful to consider the following examples:

	New Location:
city:
state/region:
country:

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